It’s cool to see companies like Dove that are taking leadership and putting thought and effort into messages that help women realize they are beautiful the way they are. Dove’s new “Selfie” campaign builds on their decade of work expanding the definition of beauty. Dove’s research showed that 63 percent of women believe social media is influencing today’s definition of beauty more than print media, film and music. So the company filmed a short documentary featuring mothers and daughters taking honest, unfiltered selfies. The women and girls started to embrace their own attributes and redefine “beauty” with a little encouragement by the producers to embrace the features that make them unique.
The outcome is a powerful campaign that encourages the public to post unfiltered, unedited selfies with the hashtag BeautyIs so that other girls and women can see their peers—females who look like them—owning their beauty. It’s interesting to see the mother/daughter component, since moms’ self-talk influences their daughters.
More companies need to put out positive messages to the public like Dove, and embrace everyone’s unique and inner beauty. Powerful role models like them can help change how women value and portray themselves.